It was just a Cupcake, but their Customer Service gesture made my day


Dear blog family, has it really been a couple of months since I last blogged? Uggg, I am sorry about that guys. There has been a lot going on, especially with the release of my new book HOW TO WORK FOR YOURSELF: Discover The Success Principles I Learned From Being Self-Employed For 20 Years, the pandemic and all. I have been posting on social media though – Facebook, Twitter, Instagram, LinkedIn and YouTube. Please be sure to connect with me on these platforms so that we can stay in touch regardless of what’s going on.

I hope that you and your families have been doing well and staying safe.

The million-dollar “Thank You”

A few weeks ago, I took my car in for an oil change. As you know, for the past 3 months or so in the U.S., we have all been social distancing due to COVID-19. I, like many of you, I’m sure, have had to stay home and take all precautions needed to be safe and curb the spread of the coronavirus. I still do; I only going out when it’s absolutely necessary. So, my car needed that oil change badly… before even driving another mile.

After servicing the vehicle and receiving payment, the guys handed me a nicely wrapped gift and said, “Thank you for being our customer.”

I was like, “Awweee. You are welcome. This is so nice!”

Customer gift

I got into my car and took the photo above.

I couldn’t wait to get home and share this experience (and the cupcake) with my kids. The company’s gesture made my day – it made me feel special and appreciated.

You see, not only was the gift a surprise, beautifully packaged, sweet and yummy, but the message of appreciation that it carried spoke to me as an entrepreneur of the power of showing your customers that you are grateful for them. Have you ever had a similar feeling after someone expressed their gratitude to you?

Companies and business owners show appreciation in many forms; through gifts, coupons, discounts, or even by just checking in on their customers via phone call, text message or email to make sure they are doing well.

At my tax firm for example, I often offer discounts. This year, many of my clients have been affected by the COVID-19 pandemic employment-wise … and have either lost their jobs or their work hours have been reduced, so some of my fees are heavily discounted to show support. Also, a great number of my clients have been impacted by the recent tax law changes and find themselves either receiving much lower refunds than they did in previous years or even having to pay the government back. I drop my fees to show them that my business cares.

You don’t even have to be a business owner to show appreciation, you can be a manager at work or a leader in another capacity who expresses appreciation in small ways that put a smile on a person’s face and make them feel good about working with you.

You will notice how this increases productivity and loyalty. As a leader, you want to make sure that those around you including customers feel valued. This fuels growth and progress.



The business that services my car reminded me of the power of appreciation, and I hope that this blog post inspires you in the same way. Randy Pausch was right when he said, “Showing gratitude is one of the simplest yet most powerful things humans can do for each other.”

Cheers to your success!

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