Twists and turns are a delightful part of the success journey

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates

A few years ago (some 7, 8 years back), I expected smooth experiences and positive results in all business undertakings. The reason being that at the time, I was a top-producing Senior Vice President for an mlm company and what effort we put into building the plan, 8 out of 10 times would yield positive results as the home-based business grew leaps and bounds.

Then in 2010, I decided to take a leap into being 100% CEO of my company. DUNIA Magazine was founded, my team and I made a commitment to tell everyday stories from around the world, and we've been building since then. The difference this time was, there were no safety net(s), no system in place. We had to build the house from scratch.

When you are charged with establishing a system in which others can operate, the demands become greater as the stakes skyrocket higher. More expectations, greater sacrifices, lots more demands weigh on you as the brand develops under your leadership.

What I have learned these past years (that has been life-changing) is that mis-steps, stumbles and falls are as much a part of the success journey as business growth, money in the bank (financial stability) and living the good life. 

What becomes particularly interesting is that if you love what you're doing, the bruises from following your dreams only hurt momentarily. We're much happier and feel more prosperous (even if the bank account is not loaded with money) when living out our purpose.

As you build your business, organization or grow a career, the journey itself teaches that every step that inches us closer to our goals is to be celebrated and cheered. Financial gains become secondary and solid steps forward for the company become primary.

Also remember that twists and turns help in developing important problem-solving skills. Every entrepreneur and change-maker experiences them. Conquering challenges and overcoming obstacles leads to satisfactory brand growth. 

"At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria – the growth and success of the business." – Susan Wojcicki


Following your dreams will be quite adventurous, twists and turns are very much a part of it. Expect them and be determined to ride out difficult waves.

“If you want to be inventive — you have to be willing to fail.” – Jeff Bezos

 “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” – Walt Disney

"The best CEOs I know are teachers, and at the core of what they teach is strategy." – Michael Porter

“A good goal is like a strenuous exercise — it makes you stretch.” – Mary Kay Ash

"If you look at the CEOs of some the most successful companies in the world like IKEA, they never fly first class. They always go economy." – Gene Simmons

"Play for more than you can afford to lose and you will learn the game." - Winston Churchill

I am writing today's blogpost from a hotel somewhere in Stockholm. After many years of making sacrifices (business related and for family) during which personal likes were put aside, I am back to being able to partake in the things that bring the most joy – travel and spending time with family and friends topping the list. The years of sowing are now blooming into seasons for reaping. I encourage you to not give up, to not despise humble beginnings, to not be resentful of the sacrifices you have to make in the beginning, and to work hard for a plentiful harvest in the future.


Thank you for reading and cheers to your success!


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