The Importance of Developing Tolerance in Life and in Business

A Virtue

TolerantI believe tolerance is crucial in finding happiness and fulfillment in life. Being tolerant does not only apply to being accepting of another race or a foreigner in the neighborhood. There is much more to tolerance. Personally, my outlook on life changed when I realized it was impossible to grow in business without developing in tolerance.

This morning as I was getting ready to go off to my office, I looked through my closet trying to decide what sweater to wear. I noticed several sweaters I had thought were very cute when I first saw them at the store but after I brought them home and wore them a couple of times, they lost their appeal. And I found myself asking why I had purchased them in the first place. I am sure you relate to this, especially if you are a female.

How about marriage and relationships; we are often so in love in the beginning and everything our partner says and does seems like heaven. They are the best, and our thoughts go something like: “I have never met anyone quite like her or him, I am so blessed to have found them,” …and then 2 years into the relationship, things start to change, you are not so sure anymore. 5 years later those bubbly feelings are all but gone; suddenly, all that is irritating about them is now so very obvious. 10 years later you are still together – things have settled down, you love each other and you are happy inspite of all those imperfections.

You know why? Because you developed in tolerance.




Tolerance teaches us to focus on achieving an important goal regardless of who or what is rubbing us the wrong way.

Situations such as,

    • “I thought this sweater was absolutely super when I bought it, now it looks kind of tacky, but I am going to wear it anyway!”
    • Or “Despite all our misunderstandings and troubles, I still love my spouse. We are determined to make our relationship work!”
    • Or “This customer is so very disrespectful, but I will do my best to grant them the best service possible.”

Tolerance according to the dictionary is…

A fair, objective, and permissive attitude toward those whose opinions, practices, race, religion, nationality, etc., differ from one’s own; freedom from bigotry.
A fair, objective, and permissive attitude toward opinions and practices that differ from one’s own.
Interest in and concern for ideas, opinions, practices, etc foreign to one’s own; a liberal, undogmatic view point.
The act or capacity of enduring; endurance: my tolerance of noise is limited.

I believe tolerance, like is one of the most powerful character traits we can develop as human beings. Why? Because tolerance is endurance! What worthwhile goal are we able to achieve unless we’re willing to endure?


Continue reading in my book: HOW TO WORK FOR YOURSELF: Discover The Success Principles I Learned From Being Self-Employed For 20 Years



  1. Disgruntled customers make me laugh – “I did not want to take the service in the first place. These things don’t work. I knew this was going to happen,’ lol. Great article. Tolerance is a virtue!

  2. Great article! Loved the quotes. A reader can’t come to face2face and leave without learning something. Thanks!

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